Top 5 Social Networking Apps in Kenya Q2 2022

During the second quarter of 2022, the top five social networking applications in Kenya showed varying performance trends in terms of downloads, revenue, and active users. This analysis utilizes data from Sensor Tower to provide insights into the weekly performance of these apps on a unified platform.

WhatsApp Messenger maintained a strong presence with weekly downloads fluctuating between approximately 98K and 192K. The app's weekly revenue saw a slight increase, peaking at around $4 in the final week of June. Active users showed a gradual increase from 10.9M at the end of March to 11.6M by the end of June.

Telegram Messenger experienced stable weekly downloads, ranging from 35K to 48K. While the app's revenue was minimal, it did see a small uptick to $79 in the week of June 20. Active users grew steadily from 2.06M to 2.22M over the quarter.

Facebook showed significant download activity, with weekly numbers peaking at 214K in mid-April and stabilizing around 86K to 95K towards the end of June. Weekly revenue varied, reaching a high of $297 in early April. Active users increased from 9.95M to 10.6M throughout the quarter.

Messenger had consistent weekly downloads between 39K and 54K. Revenue saw a small rise in June, peaking at $7 in the week of June 20. Active users remained relatively stable, ranging from 3.46M to 3.59M over the quarter.

imo-International Calls & Chat exhibited steady download numbers, fluctuating between 33K and 45K weekly. Revenue varied, with a notable peak of $678 in early May. Active users increased from 434K at the end of March to 504K by the end of June.

For more detailed insights and data, visit Sensor Tower.